Strategic Business Management
The Bradley Institute Strategic Business Management is the capstone course in the Leadership and Management major. The course brings together the analytical skills and knowledge acquired in the foundational courses within the major. Strategic Business Management provides a holistic understanding of contemporary strategic business management in terms of how, between an organisation’s resources and capabilities, customers, competition and the dynamics of the global market, firms can achieve a sustainable strategic advantage and above average returns. The Bradley Institute Strategic Business Management course, therefore, places the growth and sustainability of the firm in the context of strategic choice, at both business and corporate levels, which derives from an analysis of the firm’s resources and capabilities, the operating environment, customers and competitive rivalry.
Who should attend the course?
- Executives and managers involved in making strategic decisions regarding their ‘change-the-business portfolio’ for their teams and the organisation
- Functional specialists working in strategic and operational lead roles
- Business unit heads transitioning from operational to strategic roles
- Individuals needing to be knowledgeable about strategic business management.
The workshop aims include ways to:
- Demonstrate a sound knowledge of the contemporary theories and practice of Strategic Business Management in terms of the processes and methods used by an Executive Management Team to choose, and implement, strategies to sustain and grow the business enterprise.
- Critically analyze and evaluate a firm’s strategic vision, mission, and strategy formulation, at a business or corporate level, within the context of the firm’s resources, capabilities and structure as well as the external environment, taking into account industry, product, market, customer, competition and rivalry factors.
- Critically analyze and, in turn, evaluate the likely success of a firm’s strategy implementation in the context of organizational structure and controls, governance, strategic leadership, and corporate social and environmental responsibilities.
- Demonstrate an ability to research, gather and digest, relevant organizational, industry, market and regulatory data, and work as an integral member of a group (in the same fashion as an Executive Management Team) to prepare and deliver analytical results in both written and oral management reporting formats.
The Learning Model
The trainer uses up-to-date training techniques and a variety of training methods, to give all participants the
best opportunities for learning including:
- Class session
- Group discussions
- Simulations exercises
- Case studies and problem solving exercises
- Individual assignments
- Templates and tools
- Contemporary trends, developments and theories in strategic business management.
- Strategic analysis of inputs into the strategic business management process: Organisational capability competencies and resources; External environment and competition.
- Competitive dynamics, rivalry behaviours and actions.
- Strategic choice and direction setting, business level strategies corporate level strategies, diversification, national, international, strategic alliance, mergers and acquisitions.
- Strategy implementation, organisational structure, governance and controls, and strategic leadership.