Innovative Strategic Management


Course overview

Most business executives are faced with the daily challenge of making strategic decisions, specifically about innovation. Such critical decisions will give their organisation a competitive advantage over others. The Innovative Strategic Management course aims at equipping such decision makers with an understanding of the main issues in the management of technological innovation and an appreciation of the relevant skills needed to manage innovation; at both strategic and operational levels. It will give you a comprehension of why organisations innovate, why and how they compete on innovation, and what role innovation plays in shaping their strategic decisions. The course will also provide evidence of different approaches based on real-world examples and experiences of leading organisations with an international thrust.

Who should attend the course?

This course is primarily designed for the following target group in mind

  • Financial and Business Analysts
  • Product Strategists
  • Projects Analysts
  • Process Coordinators
  • Market Consultants

Course objectives

At the end of this course, Participants will be able:

  • Develop an understanding of analytic frameworks for managing the innovation process; in particular examining the patterns and sources of technological change and the mechanisms for capturing the economic benefits from innovation as well as to identify the strategic and organizational challenges involved in managing technological innovation.
  • Design innovation strategies that can successfully take advantage of innovation opportunities, and how to evaluate different options, formulate and develop strategy and assess and resolve managerial challenges.
  • Demonstrate understanding, and make critical assessments of the concepts of invention, design, research, technological development and innovation; and coming up with diagnosis and effective solutions of innovation challenges.

The Learning Model

The trainer uses up-to-date training techniques and a variety of training methods, to give all participants the best opportunities for learning including:

  • Class session
  • Group discussions
  • Simulations exercises
  • Case studies and problem solving exercises
  • Individual assignments
  • Templates and tools

Course Contents

  • What is Innovation and why is it important?
  • Technological Innovation and Innovation Diffusion
  • Intellectual Property Rights and Standards
  • Innovation Strategy
  • Collaboration and Networks
  • The Management of Research and Development (R & D)
  • The Management of Product and Service Innovation
  • Capturing Value from Innovation
  • Innovation in Operations and Processes

Course Calendar Dates

13-15 Jan

24-26 Feb

16-18 Mar

20-22 Apr

18-20 May

22-24 Jun

29-31 Jul

27-29 Aug

21-23 Sep

19-21 Oct

23-25 Nov

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Cost: R 7 500


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